Best Type of Facebook Ad for Free Download

Facebook ads are a science and an art.Looking at Facebook ads examples is ane of the best ways to learn how to create your own.Information technology also gets the artistic juices flowing and assistance you come upwards with your own original ideas.

As organic reach declines, knowing how to create effective Facebook ads is more of import than e'er.

Posting on your Facebook business page is no longer a guarantee that your followers will see your posts. And if y'all determine to put money backside that content, yous'll desire to make sure your efforts pay off.

Find out what works for other brands before creating your own.

In the right cavalcade (and below, for your convenience), you'll notice the list of all different Facebook ads formats we selected.
Check them to run into how other brands are advertising on Facebook, or click on the one you are planning to use and read our tips to create your own great Facebook ad.

• Facebook Photograph Ads examples

• Facebook Video Ads examples

• Facebook Carousel Ads examples

• Facebook Slideshow Ads examples

• Facebook Atomic number 82 Ads examples

• Facebook Offer Ads examples

• Facebook Messenger Ads examples

Are you ready to unleash your inventiveness and heave your Facebook Ads results?

Browse this collection of some of the best Facebook ads to go started.

So read our more detailed guide to advertising on Facebook to acquire almost audience targeting, all-time practices, specs, and more.

Best Facebook Ads Examples: Photograph Ads

Sometimes referred to every bit "paradigm ads," photo ads are a simple, effective way to build make awareness and appointment.

Airtable

What's slap-up about this advertisement:

• Short, straightforward copy. In just 21 words, Airtable describes its major value suggestion (a platform for designing flexible editorial workflows) and engages viewers with a question.
• Eye-catching prototype. I don't know most you, but my thumbs slow downward for beautiful dogs when I'1000 scrolling through my Facebook feed. This friendly, sleepy dog has null to do with the software for sale, but it makes me curious. I might even click on it. Notation: there's a fine line between using cute images of puppies to express the mood of your brand and misleading viewers with clickbait. DON'T practice the latter.
• Constructive landing page. If you click on this advertisement, you'll be taken to a landing page that describes the product—and why it'southward valuable—in more detail. This is a tried-and-true online marketing strategy that even the well-nigh beginner brands can make use of. It's as well a skilful reminder that you lot don't have to say everything in your advert.

ClassPass

What's great about this advertizement:

• Clear benefit. A classic copywriting trick is to draw the benefits of your product rather than the features. For example, "water-resistant" might exist a feature of the sentinel yous're selling, simply the fact that you tin can know what time it is, even while pond, is the clear benefit. ClassPass puts the do good of their product upfront: non having to commit to 1 type of do.
• Articulate call-to-action (CTA). People demand to know what activity you want them to have adjacent. "Endeavor two weeks costless" is well-nigh as clear as it gets.
• Text Overlay. ClassPass has taken the opportunity to highlight its catchy tagline by pasting information technology over its ad's image, front end, and center. With the right graphic design, this tin can be an constructive strategy. But don't add too much text. Employ Facebook's Text Overlay Tool to brand sure the proportion of text to image aligns with their guidelines, or else your ad may exist served to fewer people.

Waze

What's swell about this advert:

• Articulate and Concise. Without having to read the headline or the clarification, yous instantly know who this ad is for and what it'due south nigh.
• The image reiterates the offering. The paradigm allows the audience to visualize the offer – advertising on the Waze app.

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Best Facebook Ads Examples: Video Ads

Video ads put photos ads into motion with GIFs or curt clips.

Facebook has been banking on mobile video, and with practiced reason. Inquiry shows that people associate mobile videos with positive emotions. That makes video ads a groovy way to build brand awareness through storytelling.

Headspace

What's great about this ad:

• Designed for sound off. Approximately 85 percentage of Facebook videos are watched without sound. Headspace's video uses text and illustration to communicate its message effectively in whatever environment, while also making it accessible for viewers with hearing impairments.
• Short and sweet. At xi seconds in length, Headspace's video may seem curt, but it's not. Attending spans are short online, and when it comes to video, advertisers have under two seconds to capture attending. Headspace grabbed mine with the question: "Feeling Awkward?" (The answer is almost always yes.)
• Unproblematic messaging. In addition to keeping the video cursory, the bulletin in the video is clear: Subscribe to Headspace. Sometimes a direct call-to-activity is all you need.

The New Yorker

What'southward not bad about this ad:

• Constructive branding. At that place isn't any doubt every bit to who published this advertizement. The logo and signature style says The New Yorker all the manner through.
• Inclusive illustrations. In addition to being playful and smart, the series of characters in the video reverberate a broad assortment of potential New Yorker readers. This increases the odds of someone saying, "Hey, that's me," and is a hidden grade of persuasion. For added inclusivity, the video is likewise sound-free.
• Upfront and to-the-bespeak. At simply 6 seconds in length, this video likely has a good completion rate. But even if it doesn't—a Facebook study finds the bulk of viewers bond later on ane.7 seconds—the New Yorker'south message will have reached its audience. The telephone call-to-activeness is present from the moment the video starts.

Tokyo Treat

What's great well-nigh this ad:

• Production-focused. In just a few seconds, this video conspicuously communicates the product and offer. The bright colors also attract attending against a bland newsfeed groundwork.
• Free aircraft and a bonus offer. Usually, gratis aircraft is an eye-catcher all on its own, but by combining gratis aircraft WITH a bonus coupon, TokyoTreat is giving additional incentive to sign up.

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All-time Facebook Ads Examples: Carousel Ads

Carousel ads showcase betwixt ii and ten images or videos that people tin can swipe through. It's basically the Tinder equivalent of Facebook ads.

This format is platonic if yous accept multiple products, features, or different points you want to advertise.

Howdy Fresh

What's great about this ad:

• Highlights diverseness. If multifariousness is a selling point for your brand, the carousel format helps to showcase this. Hello Fresh takes full advantage by featuring four different meals.
• Appetizing imagery. Tempting visuals of food are an excellent style to make people hungry for more—and the carousel format delivers. Putting the production in focus with loftier-quality photography is a practiced way to inspire cravings.
• Make it await like shooting fish in a barrel. For those unfamiliar with Hello Fresh'due south concern model, some assemblage is required. This advertizing demonstrates how the food kits work in v pictures: Make different meals with a box of pre-portioned ingredients and like shooting fish in a barrel recipes.

Guardian Weekly

What'south neat about this advertizing:

• Vibrant imagery. The Guardian'southward signature bold typeface against a vivid xanthous groundwork makes this advertising pop in the News Feed. Colorful graphics in the magazine shots bear vibrancy throughout the carousel, encouraging more clicking.
• Articulate selling points. The carousel format allows brands to divide and conquer by showcasing multiple products, features, or points of entry. The Guardian's carousel advert delivers with concise selling points: "Become a progressive perspective," "Discover unheard voices," and "Enjoy independent journalism."
• Link continuity. The call-to-activeness for this carousel is consistent and clear: Subscribe. When clicked, the webpage you lot land on features the aforementioned messaging and visual themes that are represented in the ad. This signals to customers that they're in the correct identify, and helps deliver quality conversions.

Boredwalk

What's groovy near this ad:

• Uniquely un-unique. While selling t-shirts is by no means a new tendency, Boredwalk has cornered a niche market by creating shirts and targeting those who would best relish them (those interested in philosophy, psychology, etc.).
• Information technology inspires laughter. The best sorts of social posts are those that arm-twist emotion, and laughter is ane of the all-time to go for.

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Best Facebook Ads Case: Slideshow Ads

To make information technology easy, nosotros can say that Facebook Slideshow ads put photos in motion.

The low-cost, lightweight format is an excellent fashion to grab attention with customers in low-bandwidth environments.

Facebook Slideshow advertizement example to inspire yous:

Novus

What's great nigh this ad:

• Artful animation. Old-fashioned animated slides are a smart fashion to bring photos to life. For depression-budget creators, animated illustrations can exist a clever solution.
• Light sense of humor. As a Vancouver-based Net service provider, Novus knows its customers are just as likely to devour data bytes are they are to devour sushi bites. A little double entendre goes a long manner.
• Hit the marking. The best place to annunciate high-quality internet is in a low-bandwidth environment. By using the carousel format, Novus ensures it tin can reach prospective customers with quality content.

The New Yorker

What's great about this ad:

• Attending to detail. The New Yorker's offer is uncomplicated: 12 weeks for $12, and that offer is reinforced by 12 people reading 12 uniques upshot. Who'south counting? New Yorker readers, probably. Scrupulousness is 100 % of the mag's brand.
• Clear offering. What yous see in this slideshow is pretty much exactly what you get: 12 issues to read every week.
• A fun spin. Repeated images of people reading a magazine could get tedious, merely this ad spins the idea on its caput—or, in front of its heads. The playful stick-your-olfactory organ-in poses are fun to lookout through to the end.

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Best Facebook Ads Examples: Lead Ads

A lead ad uses an image, video, or carousel, followed by a CTA that leads to a form where businesses tin collect a variety of data from interested users.

This info is collected on a mobile-friendly lead class that is pre-populated with information from the user'due south contour.

Blueprint Pickle

What's corking about this ad:

• Straightforward incentive. The tradeoff for filling out Design Pickle'south pb ad form. You lot give them some information; they give y'all some information in the grade of a downloadable guide.
• Super short form. Brands can ask upwards to 15 questions with lead advertizing forms, just Blueprint Pickle follows Facebook's communication and keeps its Qs to a minimum. With the email and name fields pre-populated, all someone has to do is select a multiple-selection response.
• Multiple choices with quirk. Pattern Pickle created a custom multiple choice question and added a impact of brand flavor to the options. Answers to the question "What's Your Design Pickle?" range from: "My designer is slammed," to "I'm not proficient at graphic blueprint."

America's Examination Kitchen

What's great virtually this advert:

• Offer a taste with video. Subsequently realizing that video was improve at capture leads, America's Exam Kitchen began creating pb ads with snackable videos.
• Two-step forms. It'south pretty effortless to consummate one of these forms. All users accept to do is click "Sign up" and so submit their pre-populated e-mail address.
• Foolproof incentive. The do good of signing up for America'southward Test Kitchen newsletter is pretty obvious: adept foolproof recipes delivered straight to your inbox.

Digital Marketer

What's great most this advertising:

• Middle-catching. By starting off with Check This Out in large, assuming letters, Digital Marketer is able to catch the viewers' attending inside the first 3 seconds.
• Articulate value prop. The copy is very clear near what the user will receive and the benefits of the downloadable.

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All-time Facebook Ads Examples: Offer Ads

Facebook Offering ads are well-nigh frequently used to promote discounts or exclusive deals on products.

They tin can appear equally an image, video, or carousel.

WestJet

What's groovy most this ad:

• Location-specific. This ad obviously makes use of geographic targeting to be seen by people probable to fly to Calgary (i.e., me, a Canadian living in Vancouver). Read more almost using Facebook Audience Insights to improve targeting.
• Eye-catching image. In some ways, advertisers in the travel industry have it easy. This gorgeous moving picture of a train chugging through snowfall-covered mountains stopped me dead in my tracks (pun intended).
• Clear offer, followed by a clear CTA. WestJet knows its customers don't accept a lot of time to waste matter, so their ad gets down to business organisation in 6 words: "Low fares to Calgary," followed by "Book Now."

Cirque du Soleil

What's great near this ad:

• Timeliness. Sometimes the all-time fourth dimension to reach a customer is when they're looking for the last-minute purchase. This express-time offering does that by advertising on Valentine's Day.
• A sugariness bargain. The offering this ad makes is pretty articulate, fifty-fifty if you don't speak French: Ii tickets for $169. Plus, a two-for-1 special makes sense for the holiday of dear.
• Updated imagery. To further drive home its special offer, the prototype includes a V-Twenty-four hour period themed swatch that reads: "Offre de la Saint-Valentin", or "Valentine's Day Offer".

Canva

What's nifty about this advertizing:

• Copy relevant to targeting. The copy of this ad is directly calling out the target audience- business owners who do non accept professional design experience but need an easy way to create social content.
• Complimentary trial offer.For SaaS businesses, offer a free trial is a great fashion to garner signups. By highlighting this, it makes Canva's offering irresistible.

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Best Facebook Ads Examples: Messenger Ads

Placement is where it's at with Messenger ads.

The Facebook Messenger app outpaces Facebook in terms of mobile downloads, and then placement in a user'due south inbox could translate to more than reach.

Available formats include image ads, carousel, and video ads.im

N3TWORK

What's groovy about this ad:

• The right place. Their goal was to increment app installs, and Messenger ads were able to observe an audience in the right place at the right time: On their phones.
• Tried-and-true. To acquire new users, N3TWORK leveraged creative that had already performed well in the past.
• Punchy CTA. The obvious CTA button choice might have been "Download at present," but N3TWORK leveled up with a "Play now" push. Most mobile gamers understand that to play you lot've got to download.

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